Inbound - The Blog: The Secrets Behind Click To Close


Inbound Marketing Metrics: What To Look For In Your Twitter Analytics

Has Twitter Analytics become your latest obsession, like it has for us? NO?

The somewhat recent launch of Twitter Analytics provides a treasure trove of data insight into your social campaigns on the platform. If you aren’t leveraging this data, you’re missing out on the best way to improve your Twitter marketing strategy.

What does Twitter Analytics reveal exactly?



How To Light Up Your Social Media Marketing To Drive Leads

You know you have to be on Facebook, LinkedIn, Twitter, Google+ and YouTube if you have any hope of using inbound marketing and social media to drive leads for your business.

But did you know that there is a handful of techniques that make a big difference when it comes to results?



Facebook and LinkedIn and Google+ ... Oh, My! How To Create A Social Media Marketing Effort That Generates Leads

Social media marketing is confusing. There are so many options, so many experts – and they all say something different.



Social Media Rounds Out Our Inbound Marketing Final Four

I’m sure you’re not surprised to see Social Media in the Final Four. With close to 2 billion users involved in social media of some kind, it’s hard to avoid it from a marketing perspective.



The Best Way To Use Social Media To Get More Leads Right Now

 I have had a number of clients request some clarity and further process definition on exactly how to use social media to get more leads for their business.



Your Employees - The Secret To Social Media Success And More Leads

 All our readers have one thing in common. You all have employees. Maybe you only have a few or maybe they don't directly report to you or maybe they’re not full time or maybe you share them with other people (freelancers) but you all have other people related to your business. Those people hold the secret to increasing the number of visitors to your website and the number of leads you get from your inbound marketing efforts.



The Social Media Portfolio – How To Build One For Your Company

 We have often preached that marketing tactics need to be treated exactly like a stock portfolio. Each tactic, like an individual stock, has a set objective and associated time horizon.



5 Reasons To Leap Into Social Media This Year

 We get it: Using social media as part of your marketing program is scary. It's uncomfortable for you because it's new and unfamiliar. Maybe you haven't used it in your personal life or maybe you just haven’t used it as a lead-generating tool yet. But today is February 29th and this day only comes along every four years, so take that as a sign and leap into social media. You won’t be sorry.

1. Social media is here to stay. Facebook, LinkedIn, YouTube and Twitter are now huge companies with thousands of employees. This isn’t a fad that will be “out” anytime soon. The sooner you figure out how to use social media to your advantage, the sooner you will start getting more website visitors and new leads to help grow your business.

2. Social media delivers tens of millions of potential customers. Regardless of your business, the sheer numbers are awesome. According to data from Quantcast, Facebook and YouTube are neck-and-neck for the title of most visited social platform. Facebook averages about 143 million unique visitors in the United States every month, while YouTube logs 144 million. The third most popular network is Twitter, with an average of 68.6 million visitors a month. This is less than half of Facebook's traffic, but still a massive community of people, no matter how you slice it. Business-oriented LinkedIn can claim 42.5 million unique monthly users in the U.S., while Flickr lately has averaged just under 18 million users. These numbers are too big to ignore.