We get it: Using social media as part of your marketing program is scary. It's uncomfortable for you because it's new and unfamiliar. Maybe you haven't used it in your personal life or maybe you just haven’t used it as a lead-generating tool yet. But today is February 29th and this day only comes along every four years, so take that as a sign and leap into social media. You won’t be sorry.
1. Social media is here to stay. Facebook, LinkedIn, YouTube and Twitter are now huge companies with thousands of employees. This isn’t a fad that will be “out” anytime soon. The sooner you figure out how to use social media to your advantage, the sooner you will start getting more website visitors and new leads to help grow your business.
2. Social media delivers tens of millions of potential customers. Regardless of your business, the sheer numbers are awesome. According to data from Quantcast, Facebook and YouTube are neck-and-neck for the title of most visited social platform. Facebook averages about 143 million unique visitors in the United States every month, while YouTube logs 144 million. The third most popular network is Twitter, with an average of 68.6 million visitors a month. This is less than half of Facebook's traffic, but still a massive community of people, no matter how you slice it. Business-oriented LinkedIn can claim 42.5 million unique monthly users in the U.S., while Flickr lately has averaged just under 18 million users. These numbers are too big to ignore.