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Inbound Marketing People Love Advertising, If It Works

Show Me The Numbers And I’m All In On Advertising

One of my favorite ad campaigns (and perhaps it’s one of yours too) is the Dos Equis "Most Interesting Man In The World" campaign. Some of you might know they’ve decided to end the decade-long campaign in exchange for some other options. This prompted me to wonder, “How successful was it?” Not from a branding or awareness perspective, but from a “did it drive sales?" perspective.



What Inbound Marketing Would Do Instead Of One Super Bowl Ad

How Inbound Marketing Leverages $5 Million To Drive A LOT Of Leads

Sticking with our Super Bowl theme today, I thought I would show you how an inbound marketing pro would spend the same $5 million dollars that advertisers plan to spend on a single 30-second Super Bowl ad.

While it’s too late to help the advertisers in Sunday’s game, it’s not too late to share an alternative inbound marketing approach with all of you.   



Inbound Marketing Wants To Know: Does Super Bowl Advertising Work?

The Experts Weigh In, And Super Bowl Advertising Doesn’t Impact Sales

I love this time of year. The magnifying glass is on advertising in a big way. Why? The Super Bowl creates a huge storm of conversation around whether advertising actually works. On the day of the Super Bowl, companies are going to invest $5 million for a 30-second TV ad, and the age-old question is in play: Does it work?

I’ve been very vocal over the years, writing articles like this. But today, I want to see what other experts have to say. So, here’s what a variety of experts are saying about whether Super Bowl advertising actually drives sales. After all, marketing has but one job, and that is to drive revenue.



Inbound Marketing Won't Be At The Super Bowl

A quick inbound marketing reality check: What is the goal for any marketing tactic like TV advertising? Answer: To generate leads!

This time of year I have to check because, on Sunday, a bunch of businesses are about to blow a ton of money on something other than our agreed upon goal.

Every year, I take this opportunity to rail on the ridiculousness that is known as Super Bowl advertising.



Did Anyone See The Future Of Advertising On Tuesday Night?

If you blinked, you might have missed it.

I have two teenage boys, and when they were little, we all loved watching Toy Story. In fact, we still watch it and talk about it today. It’s part of our history, like it is for many families.

So, on Tuesday night, I was watching “Toy Story That Time Forgot” on ABC. My sons weren’t even with me. But I was curious, I love the characters and, of course, the animation is great.

The show featured an entire collection of new toys. Yes, Woody, Buzz and a few of the old gang members were there, but the show was all about this new collection of reptile toys.

What does all of this have to do with inbound marketing or even advertising?