Show Me The Numbers And I’m All In On Advertising
One of my favorite ad campaigns (and perhaps it’s one of yours too) is the Dos Equis "Most Interesting Man In The World" campaign. Some of you might know they’ve decided to end the decade-long campaign in exchange for some other options. This prompted me to wonder, “How successful was it?” Not from a branding or awareness perspective, but from a “did it drive sales?" perspective.