Ads Are Set It And Forget It; Inbound Marketing Requires Constant Care And Feeding, But Inbound Still Fits Today's Buyers Better
I was watching TV the other morning and saw the same car dealership commercial that’s been running for the past month or so. The thought occurred to me: “Wow, that’s so much easier than what we do.”
If you think about it, you make the ad and then run it over and over and over again. If it works, you get leads and new customers without any additional work on the part of the agency or the client. Banner ads, PPC, TV ads, radio ads, print ads and outdoor ads all work like this; once it’s set up, you’re done. Advertising is really set it and forget it.