Many More Than The Actual Ads By The Companies Spending Over $5 Million For 30 Seconds
Let’s get the stats out of the way first. According to Variety, “Fox is charging marketers anywhere between $5 million and $5.5 million for a 30-second ad during the Super Bowl this year. ... For comparison, the average price of a 30-second ad during Game 7 of this year’s historic World Series was just over $500,000. The price for a similar spot during the 2016 Oscars cost about $2 million.”
But wait, now we hear it’s not enough to shell out $5 million for the 30-second spot. Ad execs are suggesting you have to advertise your advertisements. One marketing executive told The New York Times that it’s common for advertisers to spend an additional 25% or more of the cost of their commercial slot just on promoting the ad in the lead-up to the Super Bowl. That means advertisers are tossing another $1 million into the fire to promote their Super Bowl ad. It’s just craziness.
Here is another data point for your consideration. As a Fortune.com article reports, “advertisers must also contend with the potentially high production costs of putting together a commercial. ... The average production cost for a Super Bowl ad in recent years was reportedly north of $1 million.” Cha-ching! Now we’re up to $7 million to get the 30-second ad out. But wait, it gets better.