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Why Inbound Marketing Might Save Your Next Trade Show

Turn Your Events Into Revenue With Inbound Marketing Tactics

Let me know if this sounds familiar: You invest somewhere between $10,000 and $20,000 to attend your industry’s top trade show. You send a few of your best salespeople, and they’re out of the office for a couple of days or longer.

When they come back, you ask, “How was the show?” They tell you it was good and they got some leads. A few months down the road, you check in again. Nothing has been closed. No new clients.

That’s what they tell you, but what actually happened at the show? More than likely, your people simply stood in the booth waiting for prospects to approach them.



How Inbound Marketing Propels Your Trade Show Numbers Through The Roof

I really like it when readers email me with commentary that gets me thinking.

That happened yesterday, when I received an email letting me know that there are, in fact, trade shows with growing attendance, that it's important to plan for trade shows and that there are still a lot of people wasting money at trade shows.

So, it seems like a good idea to talk about how inbound marketing actually changes the way you think about your participation in an outbound marketing tactic like the trade show.

Instead of showing up and throwing up, what if you could make your investment in the show produce a super-high return, driving sales for three or four months after the show is over?