Inbound - The Blog: The Secrets Behind Click To Close

To Call Or Not To Call - That Is The Question!

describe the imageBy now you should have heard that educating, coaching, advising, and guiding prospective customers are the new buzz words in sales and marketing. No longer are we putting the hard sell on our prospects, we aren’t offering them discounts if they sign up today. Now we help them make the right purchase decision.

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The World Series and Marketing

describe the imageThe World Series starts tonight.  I know the Phillies aren’t in it, and I am not saying I will be watching, but I was thinking about what it takes to win the World Series and I couldn’t help but compare it to a well planned out marketing program.

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Does It Feel Like Marketing Armagedon?

describe the imageHas the marketing profession become increasingly complicated or is it just me? SEO, SEM, PPC, CPM, KPI, ACR, CMS, CRM and more.  Websites, mobile devices, video, blogs, Twitter, Facebook, Google, LinkedIn, Digg, ReadIt, are you serious?  Ads don’t work, search doesn’t work, cold calling doesn’t work, direct mail is out…what does work?

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How Baseball and Marketing are Alike

As marketers, we can learn a lot from baseball. Now that the baseball playoffs are in high gear, watch this quick video on the similarities between baseball and marketing. Try to manage your marketing like GMs manage their teams. Click here to see how Reality Marketing fits in perfectly with your marketing strategy.

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Stop Selling and Start Nurturing

Does anyone like being sold to? When a sales person approaches you in a store or calls you unsolicted in the office or at home do you get that happy feeling inside? Why would your prospects feel any differently?

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5 Ways to Nurture Your Leads

Getting a lead from your website isn’t the end game for marketers, its getting them to spend money with your company. To do that, those new contacts need to be nurtured, cultivated, and watched until they grow into real opportunities. The video give you some tips and techniques to implement an effective lead nurturing campaign.

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