Inbound - The Blog: The Secrets Behind Click To Close

 

CPA Marketing Secret #5: Video Marketing Drives Purchase Intent

When it comes to the new buyer behavior, video marketing plays an integral role – especially concerning experiences a potential client or customer has yet to encounter.

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CPA Marketing Secret #3: Thought Leadership Drives Leads

The thing about traditional methods of advertising for your CPA firm … there really isn’t anything setting you apart from your competitors. You could change your font, come up with a creative tagline and aim for better ad placement with more traffic.

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CPA Marketing Secret #2: Blogging Creates A Critical Online Presence

By now, you’ve seen them, read them and probably even follow a few of them. They are blogs, and they’ve evolved from online journaling status to an integral part of the new buyer behavior.

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CPA Marketing Secret #1: What Is SEO And What’s In It For Me?

While it’s likely your CPA firm has a website, it’s probably not creating the type of lead generation you wish it were. The main reason for this is that your website is not keeping up with current buyer behavior or the best search result practices dictated by SEO.

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