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Why Social Media Is Seeing A Rebirth As Part Of Account-Based Marketing

The More You Know About Your Targeted People, The Better The Connect Rates

Social media networks are going through a transformation. Some experts think they’re growing up and trying to evolve into what provides the most value to their members. Facebook is leaning into video, while LinkedIn is leaning into business contact management. Who knows what Twitter is leaning into, but that’s a story for another day.

According to DemandGen, 55% of B2B buyers use social networks as part of their purchasing process. This means they’re discussing their needs with other members, visiting company pages and asking about past experiences. Insights and intelligence buried in these social media sites help to make account-based marketing more effective if you can leverage that data as part of your ABM execution plan.



5 Ways Inbound Marketing Helps Market To Companies That Are NOT Searching For You

Contrary To Popular Opinion, Inbound Marketing Works For This Type Of Prospect, Too!

Inbound marketing is perfect for today’s buyer journey, especially when your prospects start that journey on Google. What happens, though, if they’re the perfect company (target profile) and the perfect person (target persona) but they’re not yet actively looking for what you do?  Now, what?