The More You Know About Your Targeted People, The Better The Connect Rates
Social media networks are going through a transformation. Some experts think they’re growing up and trying to evolve into what provides the most value to their members. Facebook is leaning into video, while LinkedIn is leaning into business contact management. Who knows what Twitter is leaning into, but that’s a story for another day.
According to DemandGen, 55% of B2B buyers use social networks as part of their purchasing process. This means they’re discussing their needs with other members, visiting company pages and asking about past experiences. Insights and intelligence buried in these social media sites help to make account-based marketing more effective if you can leverage that data as part of your ABM execution plan.