Inbound - The Blog: The Secrets Behind Click To Close


Inbound Marketing Must Be Personal To Generate Leads

When someone tells you a story about someone else or when you hear a story about you, which do you care about more?

Inbound marketing works the same way. The more personalized the stories, the better chance they have to generate leads for your business. Unfortunately, it’s almost impossible to market to each of your prospects personally. Or is it?