Of all the social media platforms in your business’s B2B inbound marketing strategy, Instagram is the trickiest.
After all, it needs to be managed from a mobile device, and it doesn’t allow links back to your site. Every post requires an image, so there’s no way to simply dash off a few educational sentences and move on. Plus, the platform’s demographics are skewed toward younger audiences, which may seem unappealing to companies that assume their prospects are older, more seasoned professionals.
With all this difficulty, is it even worth it for B2B businesses to set up and manage Instagram accounts?
The answer: Absolutely. Learn why, and find out the best ways to incorporate Instagram into your social media engagement strategy for your inbound marketing program.