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Did We Ruin Social Media And Should Inbound Marketing Pros Respond?

Marketers End Up Ruining Everything; Did We Ruin Social Media?

Have you noticed a change in LinkedIn and Facebook specifically? Over the past few months has your feed become cluttered with ads, information from companies and content you either didn’t ask for or don’t remember asking for? I certainly have noticed a major change. I don’t even know some of the people sending me stuff.

It’s a common thought that marketers ruin everything good. I believe Gary Vaynerchuk made this popular, although I think it’s been around for many years. Once marketing gets a hold of anything new and cool, we somehow find a way to ruin it. It appears that might be the case with social media.



Inbound Marketing Makes Snapchat An Option For Social Media Marketing

Picking The Right Social Media Network Is About Matching Personas

Inbound marketing gives practitioners the ability to use some of the newest social media platforms to drive new visitors to their website and new leads for their business. Snapchat is one of the latest entrants into the social media race.

Not sure about Snapchat? Or, maybe you’ve never heard of it? Check out these amazing stats.

As of May 2015, Snapchat had over 100 million daily users: 37% are aged 18 to 24 (a very difficult demographic to target), and 26% are 25 to 34. This means there are 63 million Snapchat users between the ages of 18 and 34. That’s a lot of people if those ages fit your target personas.

Continue reading, and we’ll help you take advantage of a potential tectonic shift in social media marketing.



Social Media Is Changing Quickly – Inbound Marketing Helps You Keep Up

Inbound Marketing Allows Testing, So Your Program Learns As You Go

Facebook, LinkedIn, Twitter, YouTube, Pinterest, Instagram, Snapchat, Medium, Ello and Periscope are all popular social media sites. I’m going to bet you probably haven’t even heard about a few of these. Social media has provided marketers with an entirely new set of tools.



Not Sure How To Optimize Social Media? Look To Content For Answers

Social Media Has The Potential To Act As An Accelerant

A lot of inbound marketing agencies are still trying to figure out what to do with social media tactics. Heck, a lot of agencies in general are still trying to figure it out.

What do you do with it?

How do you use it to engage an audience?

How do you build an audience?

Beyond the obvious purchase of a sponsored pay-per-click ad (which does have value from a marketing perspective), what other tactics can we deploy to grab the attention of thousands of potential customers for our clients?

Good news: Some of these answers lie hidden within your content marketing strategy.



Better Social Media Strategy Through Data And Google Analytics

A solid social media strategy, coupled with some basic analytics, is integral to the success of your inbound marketing plan.

You know you have to tweet, post to LinkedIn groups, pin cool stuff to Pinterest boards and whatever else it takes to get your brand’s message in front of your target audience.

Making these social posts is easy. Getting the results you want is hard. The good news? Analyzing your efforts to learn what’s working, what’s not working and why isn’t as hard as it seems.



Killer Content Strategy: Deleting 38,000 Facebook Fans

You probably don’t remember much about what happened on October 18, 2014. Maybe you had a pumpkin spice latte. You could have been wearing a sweater. Who knows?

Here’s something else you probably didn’t know about that specific date: It’s when Copyblogger, one of the most respected and influential players in the world of content strategy and online marketing, killed its own Facebook page.

Basic inbound marketing strategy teaches to get your content in front of your target audience online, and for many companies that audience is on Facebook. So, let’s discuss why Copyblogger nixed its connection to 38,000 Facebook fans and whether that social media tactic is worth considering as part of your content strategy



Social Media Underperforming? Use Inbound Marketing To Get Leads

Everyone has a corporate LinkedIn page, a Facebook page, a Twitter account and an Instagram or Pinterest page.

Maybe you have millennials helping you with social media marketing because you think they understand it better. Maybe you’ve actively created communities on these social networks and they’re thriving.

But, if your prospects are NOT finding you on social networks, reading your stories, linking to your website and then turning into leads, there’s something missing.



3 Twitter Fails Affecting Your Inbound Marketing Social Selling

For sales professionals who only use LinkedIn for social selling, Twitter may seem a little … terrifying.

While LinkedIn feels like a networking event filled with smiling faces and business card exchanges, Twitter’s more like the Wild West of social media platforms – a sea of Internet outrage, self-promotion and heated discussions about pop culture. But, if you’re willing to take a deep breath and get over your fears, Twitter provides many great opportunities to enhance your inbound sales campaign. After all, Twitter recently surpassed LinkedIn as the #1 social media platform for social selling. 

If you’re going to start incorporating Twitter into your inbound marketing social selling and sales strategy, it’s important not to fail, or as they say on Twitter, #fail. Make sure you avoid these three common mistakes that Twitter newbies often make.



2 Ways Inbound Marketing Supports Sales Through The Summer

Unless your business is related to tourism or sells ice cream, there’s a very good chance that as temperatures rise, sales drop. For B2B businesses, this is largely driven by the fact that many customers go on vacation for large portions of the summer.

While it may be tempting to just give up on generating sales until the weather cools, the constant need for revenue generation doesn’t allow this. To overcome the revenue declines that come with summer, inbound marketing departments must support inbound salesdepartments.

Check out the two inbound marketing tips below that should help you boost sales through the summer months.



4 Social Selling Tactics You Can’t Live Without

In this week’s installment of “social selling 101,” our humble inbound marketing agency brings you four digital tactics you simply can’t live without.

If you’re already familiar with social selling, you know it’s an increasingly popular way to guide prospects, improve lead quality and delight customers.

Not so familiar? Fear not. Here’s four ways to become a social selling guru in short order.