Inbound Marketing And Account-Based Marketing With A Focus On Social Selling
Maybe you’re a sales rep and someone sent you this article, maybe you're a VP of sales and hoping to hit your sales target this month, or perhaps you’re a VP of marketing trying to work more closely with the sales organization to deliver a more effective click-to-close marketing strategy. Regardless of your role, there are social media sales tips you can use today to get more leads and more new customers tomorrow.
Here are a couple of key principles to keep in mind. First, buyer behavior has changed so dramatically that many of the old sales tactics no longer resonate with today’s prospects. Second, almost every single research-based data point shows that sales has to stop interrupting and start educating your prospects. Finally, new tools are available that make salespeople’s jobs easier, and social media is at the center of that discussion.