People Do Business With People, Not Companies; Keep That In Mind When Building Your Inbound Marketing Program
It’s easy to forget that people ultimately make purchase decisions. Marketers get distracted talking about targets, personas, profiles, demographics, and other segmentation mechanisms. In reality, a person has to emotionally connect with your business and make a decision based on how safe they feel and how acute their pain is at that moment.
Integrating social media into your inbound marketing program gives you an opportunity to refocus your marketing on the people you want to attract to your company. Social media is a very one-to-one and people-oriented marketing tactic.
When used properly, it can be much more than a distribution network for blog articles – it can be an acceleration tactic that fuels your lead generation efforts.