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Inbound Marketing Helps Social Media Marketing To Be People Focused

People Do Business With People, Not Companies; Keep That In Mind When Building Your Inbound Marketing Program

It’s easy to forget that people ultimately make purchase decisions. Marketers get distracted talking about targets, personas, profiles, demographics, and other segmentation mechanisms. In reality, a person has to emotionally connect with your business and make a decision based on how safe they feel and how acute their pain is at that moment.

Integrating social media into your inbound marketing program gives you an opportunity to refocus your marketing on the people you want to attract to your company. Social media is a very one-to-one and people-oriented marketing tactic.

When used properly, it can be much more than a distribution network for blog articles – it can be an acceleration tactic that fuels your lead generation efforts.



Social Media Is Changing Quickly – Inbound Marketing Helps You Keep Up

Inbound Marketing Allows Testing, So Your Program Learns As You Go

Facebook, LinkedIn, Twitter, YouTube, Pinterest, Instagram, Snapchat, Medium, Ello and Periscope are all popular social media sites. I’m going to bet you probably haven’t even heard about a few of these. Social media has provided marketers with an entirely new set of tools.



Free Marketing Conference Tickets For Our Inbound Marketing Fans

Want To Go To A 2016 Marketing Conference  For Free?

Have you been itching to go to a marketing conference? How would you like to go to one for free? That’s right: free, nada, nothing, zero cost to you

If you’re interested in winning two free tickets to an upcoming 2016 marketing conference, simply participate in our Fan Of The Week social-sharing contest.



4 Obstacles A Social Media Content Calendar Crushes

Ever feel like there’s no rhyme, reason or uniformity to your social media marketing process?