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What American Sniper Teaches Us About Inbound Marketing & Social Media

I’m always looking for interesting tie-ins between what you all want to learn about (like inbound marketing, social media and other marketing commentary) and the world around us.

It makes it more interesting for you and, honestly, for me, too.

So, with the Oscars behind us (maybe I should have written this article last week), I thought it might be cool to try drawing a few parallels between this Oscar-nominated movie and what you should be doing every day to optimize your inbound program.



How To Measure ROI On Your Social Media Marketing

Social media marketing has long been a very complicated and elusive tactic when it comes to ROI.



How To Generate B2B Leads Using Pinterest

I know what you’re thinking:Pinterest isn’t a good fit for my B2B business – isn’t Pinterest just for recipes, DIY crafts and funny animal pictures?” Actually, that’s not the whole picture.

While Pinterest might not be a good fit for your business specifically, that has more to do with your social media strategy than it does with your business model being B2B. Not only have we covered B2B Pinterest marketing before, but also many other unlikely brands are already dominating this social media marketing platform to drive revenue for their business.

Remember that even in the B2B market, your business needs to start thinking more along the lines of H2H (or human-to-human) marketing because your prospects and customers are human too, and humans always appreciate (and act on) the type of strong visual and multimedia storytelling that Pinterest has to offer.

Here are two facts to consider before we dive into how to generate more B2B leads with Pinterest: