We have talked a lot about Inbound Marketing over the past few years. But what are the real differences between inbound marketing and more traditional outbound marketing?
Inbound - The Blog: The Secrets Behind Click To Close
All too often, business owners, executives and marketing professionals take the leap into a new marketing tactic without any overarching, company-wide marketing strategy or plan. This is like jumping from a plane at 30,000 feet without a parachute. Starting marketing tactics without a strong strategy has a significant impact, resulting in: marginal returns, uncertainty regarding program continuity and little to no integration with other aspects of your marketing program.
There are so many social media websites out there, it's no wonder people are confused. Take a look at the list of the most obvious options: YouTube, Facebook, Twitter, LinkedIn, Tumblr, Flickr, Pintrest, Google+, MySpace, Friendster, Bedo, Tagged...and there are many more. Each of these websites have millions of registered users.
We have been talking about marketing strategy for the entire month. This was a conscious decision on our part to focus all our content development on a particular theme. Marketing Strategy. Why? Because that is a specialty of ours, and it is a highly searched term, one we would like to rank on. See the connection?
We graduated from talking about marketing strategy to marketing tactics. In today’s blog post we show you exactly what a Marketing Machine™ should look like when its complete. This is everything you need to create a Reality Marketing Strategy and deliver a Marketing Machine for your business.
Buyer behavior has changed. No longer are we (as consumers) waiting for a sales person to call on us, we aren’t driving from store to store looking at competitive products. Now we are starting our pre-purchase research on the internet, asking for a referral or posting a request for referral on social media sites. Click here to learn more about the changes in buyer behavior.
If we all agree that people need to be safe before they make a purchase decision and we agree that most purchase decisions are made emotionally, then it is safe to say compelling stories go a long way in accelerating the sale.
There is a secret connection that comes from KNOW, LIKE and TRUST. Some people call it the “buy button.” In order to press the buy button, you have to make your prospects feel safe. Believe it or not, all this time you have been marketing and selling, your goal has been to make them feel safe.