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Inbound Marketing vs. Outbound Marketing – Does It Really Matter?

 We have talked a lot about Inbound Marketing over the past few years. But what are the real differences between inbound marketing and more traditional outbound marketing?

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Packing Your Parachute: You Need A Continuous Marketing Strategy

 All too often, business owners, executives and marketing professionals take the leap into a new marketing tactic without any overarching, company-wide marketing strategy or plan. This is like jumping from a plane at 30,000 feet without a parachute. Starting marketing tactics without a strong strategy has a significant impact, resulting in: marginal returns, uncertainty regarding program continuity and little to no integration with other aspects of your marketing program. 

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Which Social Media Platform Is Right For My Business?

 There are so many social media websites out there, it's no wonder people are confused. Take a look at the list of the most obvious options: YouTube, Facebook, Twitter, LinkedIn, Tumblr, Flickr, Pintrest, Google+, MySpace, Friendster, Bedo, Tagged...and there are many more. Each of these websites have millions of registered users. 

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Why Is Marketing Strategy So Important?

 An entire month dedicated to marketing strategy? Why? That is a great question. Especially given the data which showed that, as an audience, this topic was less interesting to most of you.

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Measuring Success Of Your Marketing Strategy

 We have been talking about marketing strategy for the entire month. This was a conscious decision on our part to focus all our content development on a particular theme.  Marketing Strategy. Why? Because that is a specialty of ours, and it is a highly searched term, one we would like to rank on. See the connection?

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Does Size Matter? How Big Is Your Marketing Machine?

One of our blog subscribers asked us this question in a private email so we thought we would discuss it here.  The size and scope of your Marketing Machine™ is directly related to your business goals and the state of your current marketing. 

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Don’t Short Change Your New Marketing Machine

 We graduated from talking about marketing strategy to marketing tactics.  In today’s blog post we show you exactly what a Marketing Machine™ should look like when its complete.  This is everything you need to create a Reality Marketing Strategy and deliver a Marketing Machine for your business.

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Marketing Strategy That Leverages Social Media

 Buyer behavior has changed.  No longer are we (as consumers) waiting for a sales person to call on us, we aren’t driving from store to store looking at competitive products.  Now we are starting our pre-purchase research on the internet, asking for a referral or posting a request for referral on social media sites.  Click here to learn more about the changes in buyer behavior.

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4 Reasons Why Marketing Strategy Needs Good Stories

 If we all agree that people need to be safe before they make a purchase decision and we agree that most purchase decisions are made emotionally, then it is safe to say compelling stories go a long way in accelerating the sale.

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Marketing Strategy Makes Prospects Feel Safe

 There is a secret connection that comes from KNOW, LIKE and TRUST. Some people call it the “buy button.” In order to press the buy button, you have to make your prospects feel safe. Believe it or not, all this time you have been marketing and selling, your goal has been to make them feel safe.  

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