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Inbound Marketing In 2015: What Does Search Look Like Next Year?

Inbound marketing is changing very quickly. So, as a service to our over 2,000 blog subscribers – who are all in the midst of planning for their 2015 campaign – we're giving you a glimpse into the future this week.

The first sneak peek is about search engine optimization. How do you ensure that your business gets found when prospects are searching for items that are directly related to your business?



The 5 SEO Myths Debunked

Are you having a hard time keeping up with SEO strategies? It feels like they change daily, and they do. Google implements hundreds of algorithm updates a year, so there’s a pretty good chance that some of the SEO tactics you’re using now are outdated.



Search Engine Marketing: People Are Looking For Businesses Like Yours

Search engine marketing isn’t right for my business. My business is different. People aren’t looking for my business online. No one is looking for what I do on the Web. My business is a relationship business.

These are comments that I hear day in and day out from clients who are stuck in the old-school way of doing business.

Face facts, people. Everyone is looking for something on the Web. We all Google stuff, every day. Businesses, consumers, associations, assistants, managers, executives, CEOs and even business owners are hitting that search bar, looking for their most pressing issues.

This means major opportunity for your business.



10 Killer Ways To Simplify Search Engine Optimization To Get Leads

In this month’s issue of 2Inbound, Rand Fishkin, Co-founder and former CEO of Moz (now "Wizard" of SEO), suggested that simplifying your SEO approach might actually allow you to cover some of the more important elements that should be part of your SEO strategy.

But, search engine optimization is a complicated practice, so what does it mean to simplify your approach? Sounds easier said than done, right?

Here are 10 ways to simplify your approach and generate more leads.



Consider Questions In Your SEO Strategy Or Risk Blowing It Big-Time

The other day, I downloaded the new Ask Google app for my iPhone.

Honestly, it was more of a test than anything else. But, I do like hitting up the Internet when I have really important questions like, “Can too much water poison you?" or "How old is Carson Palmer" or "Why do your muscles get sore after a workout?”

Typically, I just type these questions into a browser and get the answers. Like most of you, though, I’m intrigued with the concept of asking my phone a question and getting the answer. While Siri has failed to delight, I wanted to see if Google was doing it any better.



Your Inbound Marketing Results Will Suck If You Ignore SEO Strategy

A solid strategy drives decision-making in sports, business ... and inbound marketing.

So, creating an SEO strategy as part of your overall marketing strategy is a non-negotiable, especially if you’re considering executing an inbound marketing program.

One of the secrets to an inbound program that actually delivers results is integrating all of the separate pieces in an organized, structured and systematic way.

Let me show you how to tie these all together.