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How We Used Inbound Marketing To Rank On Page 1 For A Highly Searched, High-Difficulty Keyword In Just 90 Days

Content Marketing, Website Optimization, Blogging And Search Engine Optimization All Contribute To Getting Ranked, Getting Found And Getting Leads

Today, rock star marketing execution means there are no silos. Marketing orchestration means all of the tactics are perfectly synchronized with each other, running in a seamless, integrated and strategic way. Want to produce an increase in visitors to your website? Then you need to get found more on Google.

To do that you need a search-centric content marketing effort, onsite website optimization, offsite backlinking and continual blog article publication that includes keywords, phrases and contextual questions. You also need access to data, the ability to interpret the data, a team that can respond to the data and the ability to iterate your tactics to produce results-driven improvements. This isn’t easy.

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How Inbound Marketing Pros Are Dealing With Mobilegeddon

Yesterday, Google announced a highly anticipated algorithm, which rewards sites that are mobile-friendly.

In its simplest terms: If you use Google on a mobile device, you won’t see any websites that aren’t optimized for the small screen.

Don’t discount this new adjustment to the way Google delivers search engine optimization results. Today, almost 50% of searches are done on smartphones or tablets.

First, here’s what you need to know about the website SEO changes.

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