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How We Used Inbound Marketing To Rank On Page 1 For A Highly Searched, High-Difficulty Keyword In Just 90 Days

Content Marketing, Website Optimization, Blogging And Search Engine Optimization All Contribute To Getting Ranked, Getting Found And Getting Leads

Today, rock star marketing execution means there are no silos. Marketing orchestration means all of the tactics are perfectly synchronized with each other, running in a seamless, integrated and strategic way. Want to produce an increase in visitors to your website? Then you need to get found more on Google.

To do that you need a search-centric content marketing effort, onsite website optimization, offsite backlinking and continual blog article publication that includes keywords, phrases and contextual questions. You also need access to data, the ability to interpret the data, a team that can respond to the data and the ability to iterate your tactics to produce results-driven improvements. This isn’t easy.

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You Won't Rank For Keywords If You Can't Convert Your Landing Pages

How Inbound Marketing Connects Search And Conversion

No one knows exactly how the Google search algorithms work, but we know Google improves rankings for pages that deliver value. We’re also pretty sure that if your page delivers a conversion, Google views that as a mark of the page's value for the visitor. 

This means search engine optimization has a new paradigm, one that includes conversion strategy. No longer is it enough to deliver a page with the right URL, the right copy, the right tags and the right descriptions. Today, if you want to rank for keywords, you have to ensure you convert your landing pages too.

Here are a few upgrades you can make to your landing pages today to improve your rankings tomorrow.

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How Inbound Marketing Fits Perfectly With The Future Of SEO

It’s The Combination Of Tactics That Makes Inbound Marketing Such A Brilliant SEO Strategy

When I read a great article that gets me thinking, I’m happy to share it with all of you. This one about the future of SEO touched a nerve. It’s such a constantly changing area, and it represents a key element of everyone’s marketing. If you can’t be found when people are looking for you, you’re done from a marketing perspective.

But, this article brings up a brilliant point: that search engine optimization strategy actually represents so much more than what you might think. Actually, when I read about what Patrick thinks makes up SEO, I saw almost everything we do in our inbound marketing engagement.

So, let’s look at what you need to be focused on in order to take advantage of SEO in the future.

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Inbound Marketing Strategy: A Requirement For Revenue In 2016

Did You Miss Revenue Targets In 2015? It’s Because Of Poor Inbound Marketing Strategy

People are always looking at marketing tactics when leads don’t materialize as planned. Our website isn’t good. We don’t have enough content. We’re not blogging enough or, worse, we need to do more outbound marketing. All of these assumptions are incorrect.

Nine times out of 10, your performance has nothing to do with the tactics and everything to do with your inbound marketing strategy. When we’re asked to look at programs and provide guidance on improving performance, most of the time, the real issue is the messaging, the differentiation or the connection between the inbound marketing tactics.

There’s a reason we live by the mantra "strategy before tactics." Without a solid strategy and a completely planned, integrated and orchestrated approach, you’re going to be disappointed in the results almost every single time.

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Inbound Marketing & Search Engine Optimization Need Marketing Strategy

Inbound marketing needs solid on-site and off-site search engine optimization in order to fill up the top of the funnel. But, the tactics deployed around SEO and inbound are definitely different than what most SEO firms have delivered in the past.

Today, it’s not as much about your site pages as it is about the integration of site pages, site architecture, site content, social sharing and referral sites. Yes, this makes search much more complicated.

In short, the shift is very similar to what’s going on across marketing. Now, you have to earn your visitors instead of renting them like you did four or five years ago.

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Inbound Marketing: Google Changes Impact Your Site If It's Not Responsive

Inbound marketing requires a solid flow of new visitors from organic search in order to drive conversions and leads. So, when Google announced that it’s making another major change to its search algorithms, we naturally wanted to make sure that it didn’t conflict with any part of our current methodology.

The good news is that we’re still on the right track. An article courtesy of Google’s own Webmaster Central Blog had the following quote: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Click here to read the entire article.

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Inbound Marketing: Getting On The 1st Page Of Google In Just 6 Days

Ask any business owner, CEO or even VP of Marketing if they’d like their business to be ranked on the first page of Google, Yahoo! or Bing, and they're likely to answer with a very enthusiastic, “Yes, please!”

But, most of the actual search engine optimization process that's used to achieve a page-one ranking on any of the search engines remains clouded in mystery.

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Inbound Marketing: Want To Rank For A High-Difficulty Keyword?

It’s a common inbound marketing challenge: You want to rank for a highly competitive keyword.

You understand the challenges, the competition, the required investment and the patience you need to rank for highly competitive terms. Even though you're aware of all these issues, you still want to make an effort to get in the game on a particular term.

From an inbound perspective, what’s involved in ranking for a keyword that’s coming up in the upper 90s of difficulty rating?

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Inbound Marketing In 2015: What Does Search Look Like Next Year?

Inbound marketing is changing very quickly. So, as a service to our over 2,000 blog subscribers – who are all in the midst of planning for their 2015 campaign – we're giving you a glimpse into the future this week.

The first sneak peek is about search engine optimization. How do you ensure that your business gets found when prospects are searching for items that are directly related to your business?

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Stop Trying To Hack Google: Search Engine Marketing Drives Rankings

Everyone wants a silver bullet for search engine marketing, but “the easy button” doesn’t exist.

The sooner you stop trying to take advantage of Google’s rules and start executing an inbound marketing approach for search, the sooner you’ll see your organic search results moving up and to the right.

Here are a handful of battle-tested hacks to drive up search results for your business.

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