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You Won't Rank For Keywords If You Can't Convert Your Landing Pages

How Inbound Marketing Connects Search And Conversion

No one knows exactly how the Google search algorithms work, but we know Google improves rankings for pages that deliver value. We’re also pretty sure that if your page delivers a conversion, Google views that as a mark of the page's value for the visitor. 

This means search engine optimization has a new paradigm, one that includes conversion strategy. No longer is it enough to deliver a page with the right URL, the right copy, the right tags and the right descriptions. Today, if you want to rank for keywords, you have to ensure you convert your landing pages too.

Here are a few upgrades you can make to your landing pages today to improve your rankings tomorrow.



On-Site Vs. Off-Site SEO: How To Cover Both With Inbound Marketing

We get requests from authors to post their guest blog articles here almost every week. We evaluate those articles and, as you know, rarely accept them, but this one was especially strong. So, here is a guest blog article from George Zlatin, President and Director of Operations at Digital Third Coast.

Here’s the dilemma: You’ve been pumping out post after post on your company’s blog, but it feels like no one’s listening. You’ve got great content on your site, but the site doesn’t rank well in search engines. You’re making the fundamental effort upfront, but it’s not translating to results for your business. Now what? 

I’ve been running an SEO agency in Chicago for close to 10 years. In recent years, we’ve used HubSpot to manage our inbound marketing, and the results have been great. I’ve seen firsthand the power of good, comprehensive SEO practices and how they’re essential for setting up inbound marketing success. I promise, if you can figure out the search engine optimization strategy upfront, your inbound efforts will be much more effective at driving quality traffic and increasing sales. 



How Inbound Marketing Fits Perfectly With The Future Of SEO

It’s The Combination Of Tactics That Makes Inbound Marketing Such A Brilliant SEO Strategy

When I read a great article that gets me thinking, I’m happy to share it with all of you. This one about the future of SEO touched a nerve. It’s such a constantly changing area, and it represents a key element of everyone’s marketing. If you can’t be found when people are looking for you, you’re done from a marketing perspective.

But, this article brings up a brilliant point: that search engine optimization strategy actually represents so much more than what you might think. Actually, when I read about what Patrick thinks makes up SEO, I saw almost everything we do in our inbound marketing engagement.

So, let’s look at what you need to be focused on in order to take advantage of SEO in the future.



Inbound Marketing Helped Us Move From Page 10 To Page 1 On Google

Yesterday, I wrote that inbound marketing and search engine optimization have to be deployed in an orchestrated way. Today, I thought Id share a practical example of how we managed to go from being on page 10 of Google for a search term with a 98 difficulty score to being on page one – without using any traditional SEO tactics.

The science behind how we moved up 10 pages on Google is steeped with inbound marketing methodology. I want to be clear: This move took more than days or weeks. We made a commitment to tracking, adjusting and implementing subtle changes for months, which eventually resulted in a major milestone for us.



How Inbound Marketing Directly Impacts Search Engine Optimization

SEO Is Much More Complicated, And Inbound Marketing Focuses You

Inbound marketing’s impact on marketing tactics is well documented. The way we design websites, create educational content and even think about getting found has been changed forever by inbound marketing.

But, how much has inbound changed the way we approach getting more visitors from organic searches? Can search engine optimization exist without inbound?

As a business owner, CEO, VP of Marketing or VP of Sales, how do you know if your people are finding your company organically, and how do you go about making improvements?



The 3 Unbreakable Rules Of Conversion Optimization

Once your inbound marketing campaign is in full swing, you may become a little obsessed with checking your metrics. If you’re executing a thoughtful keyword strategy to boost your search engine optimization (SEO) efforts and blogging regularly, you’re probably noticing a significant increase in your website visitors.  

But are you seeing a corresponding increase in revenue? If not, you may need to get serious about conversion optimization.

Conversion optimization, also known as conversion rate optimization or CRO, is the practice of making changes to your website pages and landing pages to increase conversions on your site. Your conversion rate is the number of visitors to your site divided by the number of those visitors who take a necessary action to move them along their buyer journey.

Since conversion optimization is directly tied to revenue, it’s an increasingly popular tactic. If you’re looking to get started optimizing your site for conversions, follow these three rules.



Inbound Marketing & Search Engine Optimization Need Marketing Strategy

Inbound marketing needs solid on-site and off-site search engine optimization in order to fill up the top of the funnel. But, the tactics deployed around SEO and inbound are definitely different than what most SEO firms have delivered in the past.

Today, it’s not as much about your site pages as it is about the integration of site pages, site architecture, site content, social sharing and referral sites. Yes, this makes search much more complicated.

In short, the shift is very similar to what’s going on across marketing. Now, you have to earn your visitors instead of renting them like you did four or five years ago.



How Inbound Marketing Pros Are Dealing With Mobilegeddon

Yesterday, Google announced a highly anticipated algorithm, which rewards sites that are mobile-friendly.

In its simplest terms: If you use Google on a mobile device, you won’t see any websites that aren’t optimized for the small screen.

Don’t discount this new adjustment to the way Google delivers search engine optimization results. Today, almost 50% of searches are done on smartphones or tablets.

First, here’s what you need to know about the website SEO changes.



Why Inbound Marketing Needs Optimization, Just Like Search

Inbound marketing shares some interesting characteristics with search engine optimization, and we can learn a few tricks from SEO that help us get better results from inbound marketing programs.

Search, unlike some other tactics, provides a constant flow of data and feedback on performance. With a few clicks, you see how well you rank for keywords and how many visitors are coming from organic search.

The SEO specialists have taught us that optimization is something that happens daily, weekly, monthly – and actually never stops. When you hired your first SEO expert five or six years ago, that person reported to you monthly, showing you results, progress and (if you were lucky) what he or she was doing to get you those results. But, were those the right results? Is being on the first page of Google, Yahoo! or Bing the finish line? We don’t think so.



Inbound Marketing: Google Changes Impact Your Site If It's Not Responsive

Inbound marketing requires a solid flow of new visitors from organic search in order to drive conversions and leads. So, when Google announced that it’s making another major change to its search algorithms, we naturally wanted to make sure that it didn’t conflict with any part of our current methodology.

The good news is that we’re still on the right track. An article courtesy of Google’s own Webmaster Central Blog had the following quote: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Click here to read the entire article.