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The Top 5 Inbound Marketing Search Engine Optimization Tips To Help You Get Found

If Your Prospects Can’t Find Your Company Online, Youre Invisible

If you’ve been following anything going on in marketing over the past few years, you already know that individual marketing tactics are no longer effective unless they’re connected to other key marketing tactics.

Search engine optimization is one of the most important tactics, and if you’re working with an SEO firm with the sole goal of being on the first page of Google, you’re way off base.

Instead, getting found on the search engines is more about content, web, understanding your prospects buyer journey and connecting with influencers than it is about technical SEO. Of course, your website has to be architected properly, but today getting ranked has more to do with giving searchers what they’re looking for than the backlinks you have to the site.



6 Holes In Your SEO Strategy And The Inbound Marketing That Fills Them

Search Isn’t Just Search Anymore; Today It's Content, Conversion, Web And Social

Your inbound marketing is not helping you get found for those all-important keywords. It’s frustrating, right? No worries, we’re going to help you straighten this out today.

In 2016 and going into 2017, search is much more complicated than ever before. No more content stuffing, no more directory backlinks and no more duplicate content means your efforts to help your company rank on search engines is going to have to be much more strategic.

Instead of these technical cheats that used to work, today you need to have a much more authentic effort to help your company be found. That means your content, your website, your social media efforts and your overall approach to search all have to be much more strategic.



Why Content Marketing And Inbound Marketing Drive Organic Search Results

Content Is At The Core Of How You Get People To Your Website

There are many different inbound marketing agencies out there. Some of them have legacy search engine optimization experience, meaning that’s what they did before they were an inbound agency. They helped companies get found on Google, Yahoo and Bing.

They used tactics like backlinks, directories, website copy, page architecture and other black-box techniques to increase your rankings. Most of the time, these tactics worked pretty well. But, the end game is not just to be on the first page of the search rankings. The end game for marketing is to drive leads for your business.

When you adopt an inbound approach to getting found, the end game is much more central to the overall strategy. An agency like Square 2 Marketing, with no legacy search engine optimization experience, has had to rely 100% on content marketing techniques to drive our client search engine optimization strategy and high-quality rankings for clients. The results have been pretty amazing.



5 Errors Killing Your Content Marketing Blog Strategy

Content marketing is a crucial component to your inbound marketing strategy.

Blogs form the cornerstone of any good content marketing program. By adding pages to your website and using keywords related to your business, they support your search engine optimization (SEO) strategy. They also give you a great opportunity to offer helpful information to prospects in the awareness phase of their buyer’s journey.

However, when done incorrectly, blogs may derail your entire inbound marketing content strategy before it’s able to have any positive impact. To get the most out of your content marketing blog strategy, avoid the five critical errors below.



Conversion Rate Optimization: 5 Page Elements To Test

Whether your goal is motivating your visitors to request a consultation, download a free piece of content or just getting them to go through a checkout process, increasing your website’s conversion rate is crucial to fine-tuning your inbound marketing strategy and boosting revenue.

Conversion rate optimization (CRO) is the process of analyzing the performance of your website and landing pages, then making changes that cause your visitors to take your desired action. Conducting A/B tests gives you the information necessary to understand what on-page strategies work best for your prospects.

Here are five page elements for you to test to determine the best ways to convert your website visitors into leads and customers.



5 Mistakes Sabotaging Your Conversion Optimization Efforts

The end goal of your inbound marketing campaign is to increase revenue.

Sure, it takes patience and you need to avoid hard-sell tactics at all costs. But, when it comes down to it, all the strategy, educational content, blogging and careful focus on the buyer journey needs to result in money for your business.

If you’ve been practicing inbound marketing for several months and you’re not seeing an increase in revenue, there might be a silent saboteur on your website, preventing your visitors from becoming leads and your leads from becoming customers: crucial landing page errors. If this is the case, you need to dedicate some resources to conversion optimization.

As I mentioned last week, the first rule of conversion optimization is to not assume that what worked for another company is going to work for yours. However, there are a few critical mistakes you might be making on your landing pages that lead to low conversion rates.

Look out for these five mistakes that are silently sabotaging your conversion optimization efforts.



Your SEO Strategy Sucks Because It Doesn’t Use Inbound Marketing

“People aren’t searching for what we do on the Internet.


Your prospects are searching for products and services like the ones you provide RIGHT NOW! If you doubt that, head on over to your browser, set up a Google AdWords account (it’s super easy) and see what keywords people are actually searching for that relate to your business.

Take a look at the image included here. Each month, 40,000 people are searching for “marketing strategies” on the Web. If we drove just 1% of those people to our website, that would be 400 new people. And if just 1% of them turned from visitors into leads, that would be four new leads from this one keyword phrase each month.



Inbound Marketing Spring Cleaning: What To Keep And What To Toss

If you’ve ever done any aggressive spring cleaning, like trying to empty out your garage or attic, you know the "keep it, toss it, donate it" strategy.

When it comes to inbound marketing, you want to take a similar approach to what’s working, what’s not and what might need some tweaks.

In this article, we're taking an inbound marketing perspective on some of the more common marketing tactics. This should help you eliminate the clutter associated with your marketing and give you the tools and marketing strategy you need to impact results and drive marketing performance.



How Often Should You Blog As Part Of An Inbound Marketing Effort?

Inbound marketing pros everywhere are constantly discussing how much blogging is required to drive leads. Yesterday, HubSpot produced a slew of data that attempts to answer the age-old question. Today, we’ll take a look at the data and apply some of our own research to help you make your own decisions for your inbound marketing campaigns.

In case you don’t want to weed through the report, here are a few of the major blogging best practices from the study.



Stop Trying To Hack Google: Search Engine Marketing Drives Rankings

Everyone wants a silver bullet for search engine marketing, but “the easy button” doesn’t exist.

The sooner you stop trying to take advantage of Google’s rules and start executing an inbound marketing approach for search, the sooner you’ll see your organic search results moving up and to the right.

Here are a handful of battle-tested hacks to drive up search results for your business.