Inbound - The Blog: The Secrets Behind Click To Close

 

If You Want To Grow Your Business, Stop Selling!

 You heard right. Stop trying to sell your prospects. This might sound like the worst advice you ever got, but trust me, it’s exactly what your prospects want.

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Fire Your Sales Team Today!

 
You read it right, fire all your sales people today, right now. Call them into the conference room and fire them. Regardless if they are at, over or below target; fire them today because your prospects don't want to be sold to anymore.

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Stories Must be Part of Your Marketing Strategy

 Arming your sales team with stories will impact the performance of your marketing program.  Your sales team has to stop selling and start guiding.  This means having the stories and using these stories at the right time to help your prospects know, like and trust you.

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The 4 Stages Of Your New Sales And Marketing Funnel

describe the imageWe need some new vocabullary to understand the new sales and marketing funnel.  Marketing has become a science with the tools necessary to impact each part of the funnel.  But before we look at the new funnel math, we need to establish new vocabulary that matches funnel metrics.  Below are the four key terms used to describe people as they flow through and in or out of the sales and marketing funnel.

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To Call Or Not To Call - That Is The Question!

describe the imageBy now you should have heard that educating, coaching, advising, and guiding prospective customers are the new buzz words in sales and marketing. No longer are we putting the hard sell on our prospects, we aren’t offering them discounts if they sign up today. Now we help them make the right purchase decision.

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Stop Selling and Start Nurturing

Does anyone like being sold to? When a sales person approaches you in a store or calls you unsolicted in the office or at home do you get that happy feeling inside? Why would your prospects feel any differently?

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5 Ways to Nurture Your Leads

Getting a lead from your website isn’t the end game for marketers, its getting them to spend money with your company. To do that, those new contacts need to be nurtured, cultivated, and watched until they grow into real opportunities. The video give you some tips and techniques to implement an effective lead nurturing campaign.

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