Inbound - The Blog: The Secrets Behind Click To Close

 

Do You Need A Marketing Technologist To Run Demand Generation Campaigns?

Marketing Automation And Sales CRM Tools Are Mandatory For Lead Generation

If you want the short answer, yes, you need a marketing technologist. How you go about acquiring that skill set is something we’ll discuss. What your new technologist should be doing for you is also something we’ll focus on in this article.

Marketing and sales have changed dramatically over the past five years, and they will continue to change even more quickly and dramatically over the next five years. How you use software tools will directly impact your ability to get more high-quality leads, close those leads and drive new customer revenue.

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How To Use Marketing Automation For Demand Generation

Marketing Software Has Tools For People Who Are Not Converting

Marketing is moving forward at light speed. If you blink, you’re left behind. What this means is that the standard visit to a website with content downloads and form completions followed by an email nurture strategy is, believe it or not, becoming old school.

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