Inbound Sales Removes All The Barriers To Saying 'Yes'
I’m a huge movie fan and one of my favorites is "Tommy Boy." Not because it’s a classic (we all know it’s not), but it’s the classic honesty bumbler makes good at sales, and there are a number of truly poetic scenes in this movie that ring true in today’s hyper sales environment.
Tommy is sitting with his pal in the customer’s office. The customer has a model car on his desk and Tommy picks it up to explain how he keeps ruining their sales opportunities because he’s trying too hard. What looks like a great opportunity is spoiled because he asks the wrong question, pays the wrong compliment or tells the wrong joke — he’s trying to sell, instead of just being himself.
While this is a classic scene and a funny movie, it gives me the opportunity to talk about your salespeople, your sales process, your sales experience and how right now it’s causing your prospects to run for the hills. Inbound sales might be the answer.