Inbound - The Blog: The Secrets Behind Click To Close

 

How To Shorten Your Sales Cycle By 2 Weeks And Improve Revenue By 25%

You Think You Have A New Customer, They’re About To Sign And Then They Go Underground

Does this sound familiar? It’s happened to almost all of us. This behavior doesn’t mean you’re not getting the deal, it doesn’t mean they don’t like you or want to work with you and it doesn’t mean they changed their mind. But it does mean your sales process is allowing this to happen, and maybe even causing it.

Working on your sales strategy, tracking the metrics associated with sales, and continuously identifying weak spots and adding improvements is how you dramatically improve your company’s ability to increase top-line revenue and do it in a scalable, repeatable and predictable way.

By eliminating friction in the sales process, you’ll help execute the process more quickly and increase close rates, driving revenue generation up and to the right.

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The Secrets To Creating Content For Your Inbound Marketing Program

If you have accepted that you need to create educational content to drive your inbound marketing effort, then you might be wondering what to write about and when to deliver it to your prospects.

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Create a Content Map To Optimize Your Inbound Marketing Results

It’s hard to avoid: content, content, content. "Content marketing," "Content is king,"—we have all heard this over and over again.

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Cold Calling - Dead Or Alive? An Inbound Marketing Perspective

Derek Singleton of Software Advice -- a site that reviews marketing automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today.

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How To Use Inbound Marketing To Actively Accelerate Your Sales Funnel

 
Most of you probably understand the concept of the sales funnel already. Prospects find out about your business and enter the top of the sales funnel, and then your sales team has the responsibility of working those prospects through the funnel, hopefully getting them to convert to new customers or clients at the bottom.
 
The challenge comes when you realize that old-school sales funnel thinking has been eclipsed by the new buyer behavior
 
It is clear that the new funnel is prospect-managed, not sales-managed - and that content drives the acceleration of prospects through the funnel.

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Part 2: 15 Best Practices For Lead Generation, Lead Nurturing, And New Sales

 Hopefully you read last Thursday's installment of this blog post where we focused in on the first five of our 15 best practices for lead generation, lead nurturing and new sales. If you missed it, click here.

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