Inbound - The Blog: The Secrets Behind Click To Close

 

10 Sales Process Improvements For Today To Close More Deals Tomorrow

The Difference Between Sales Success And Sales Failure Is Your Process

In a recent study done by our team at Square 2 Marketing, we polled 20 of our newest clients to ask them why they chose us. Expecting to hear our Diamond-level status, experience with HubSpot, team background and client portfolio as reasons, instead we learned that 78% of them selected us because of our sales process and the people they met during the sales process.

Interesting. If this holds true for your business (and I’m thinking it does), then the best use of your time is to upgrade your process immediately to provide a better and even more remarkable inbound sales experience for your prospects.

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Using CRM And Marketing Automation Software For Inbound Sales Success

You’ve got sales and revenue goals to hit. Should you invest your resources in sales or marketing? That’s a bit like asking whether you should breathe or drink water.

Once upon a time, sales and marketing operated in different silos. Marketing worked to attract leads, while sales took the leads marketing handed off. Neither side had much insight into the other’s methods or processes.

Until relatively recently, that’s also been the case for the software that powers sales and marketing. Marketers used marketing automation software platforms like HubSpot or Marketo to post content and capture lead information. Sales, in turn, used customer relationship management (CRM) software to keep a database of prospects and customers, as well as to log interactions with those prospects.

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Why Sales (Not Marketing) Is In Charge Of Nurturing Dormant Leads

 Today's post is courtesy of John Fakatselis, COO at Accent Technologies. His firm offers powerful sales and marketing solutions that help you engage buying teams, differentiate from competitors and win more deals.

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