5 Must-Have Elements To Ensure You Exceed Your Revenue Generation Targets
Setting, hitting and then exceeding your revenue goals is more complicated than ever before. The key complicating factor is one you have little control over: your prospects. They’re not sitting in their offices waiting for you to call them anymore. They’re out and about, they’re on their smartphones, they’re actively running their own purchase cycle without you and they’re only bringing you in at the end of that journey.
This makes getting their attention, telling your story and actively engaging in their buyer journey with them a major challenge. This revenue generation strategy challenge requires new thinking, new processes, new tools and new expectations around the behavior of your marketing and sales team. But it’s not all bad news; there’s just as much good news.