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How Much Should We Be Investing In Inbound Marketing?

Inbound Marketing Investments And Results Are Directly Related To One Another

This is one of the most important questions you need to ask as you’re evaluating options for your inbound marketing program investment. The easiest way to answer it is by determining how aggressive your revenue goals are. The more aggressive they are, the higher your investment in an inbound marketing program should be.

Let me be even more specific. There is a lot of work that goes into planning, building and growing your inbound marketing effort. This is a long-term focus (12 to 24 months or longer). Once you start down the path of inbound, you need to stay the course.

Inbound is a marathon, not a sprint, and the companies that see the best results are those that make the move to work on their program month in and month out.



Inbound Marketing Strategy: How Much Should I Invest In Marketing?

"Inbound marketing or outbound marketing?" might not be the question if you’re not prepared to invest properly in your company’s marketing effort.

How much to invest in your marketing program is a very common question, and it’s one that could potentially sabotage your company’s growth efforts even before the ink on the budget is dry.



Why Your Marketing Strategy Needs To Have A High Return On Investment

The past couple of days have featured articles and educational content connected to marketing strategy and how inbound marketing contributes to strong program performance.

This morning, I was reading an article
from another marketing guy who stated, “An inbound-only program is like sitting around waiting for the phone to ring.”

His premise, while poorly articulated, was that you need both inbound and outbound to be effective. My premise is that you only need outbound when you don’t know how to effectively drive enough leads for your business with inbound marketing.



Why You Should Never Consider Advertising On An Electronic Billboard

Having just returned from a weekend that required about six hours of highway driving, I wanted to comment on the newest way advertisers are tricking businesses into thinking ads still work. Welcome to the age of electronic billboards.

You have all seen them, right? These brighter-than-the-sun, high-defintion TVs that light up the entire highway, shining their ads down on unsuspecting drivers. I know they have been around for years, so I’m not saying they’re new. But they do finally seem to be replacing all of the old, poster-style billboards.

Forget the safety aspect of the constantly changing billboards, as I'm assuming that someone made sure the brightness, distractions and safety issues were analyzed. I’m just going to comment on the effectiveness and on the general laziness of the entire advertising industry.



Why Inbound Marketing Outperforms Outbound Every Single Time

 There are a ton of articles and blog posts that talk about inbound marketing. There are even a fair share of articles and blog posts that insist on building up the virtues of traditional outbound tactics like cold-calling, direct mail and advertising.