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Your Jurassic Website Needs A Mobile Search Upgrade

Last weekend, the dinosaurs of Jurassic World overtook movie theaters and set global box office records. Clearly, the general public still has a taste for dinosaurs.

This love of the ancient does not extend to websites, though. When it comes to your business’ site experience, the public wants clean, modern and responsive designs.

Unfortunately, too many business owners continue to resist spending the time and money to upgrade their website to a responsive design that makes them accessible for mobile search.

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Inbound Marketing: Make Your Website Responsive Or Kiss Off 20% Of Prospects

Your inbound marketing effort is starting to pay off. You’ve pushed up your site visitors to 1,000 people per month, but your site – while accessible via devices – is not designed to be responsive.

Did you know that you are telling 200 people, who all proactively stopped by, to take a hike?

A recent review of our client base shows that, today, 20% of website visitors are looking at websites via their smartphones or tablets. This means that if your site isn’t responsive, these people are going to have a frustrating and less-than-remarkable experience with your website design.

The result is that they’re likely to bounce off and find another, similar site that's responsive. 

Every prospect is precious, so let's make sure that this scenario never happens to your business. Here’s how we’re going to prevent it.

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Primary Research Might Just Be The Best Content Marketing Tool

Primary research is one of the most important, yet overlooked, steps in creating content that delivers results for your inbound marketing program. If you are like most marketing professionals, you are often too busy to stop and actually monitor how your content is performing, but this step is essential.

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Why Inbound Marketing Websites Need Responsive Design

 What is responsive design? Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones and now tablets). If you want to learn more click here.

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