Over the weekend, 4 million people watched Floyd Mayweather beat Manny Pacquiao. That got me thinking about how inbound marketing helps companies knock out their competition.
So, I wanted to feature an article on exactly how inbound marketing helps you outflank, out-jab and outmaneuver even your toughest competition.
When it comes right down to it, marketing strategy includes telling a remarkable story, in a compelling way, and giving your prospects an experience that gets them feeling great about your company. Regardless of the reality, marketing is all about perception. Don’t get me wrong: In no way am I suggesting that you don’t have to deliver on the promises made during the sales and marketing effort. But, if we’re talking no-fluff here ...
Marketing is a place where you can do a lot to push your competition to the back of the line.