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Sometimes Even A Little Change Makes Your Product Remarkable

I like to comment on big brands I see practicing Reality Marketing and inbound marketing. Mostly because it gives all of us little guys a chance to see how the big boys do it.

It’s actually rare that I see any of the bigger companies working to make their products and services remarkable.

The other day, I noticed an ad for the new Coke bottle, the one that is personalized with your name. I grabbed an image of it for you in case you missed it. This is the kind of low-cost marketing that clearly differentiates Coke from all of the other cola drinks. Sometimes the smallest changes add up to the biggest gains.

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Inbound Marketing’s Final Four - Marketing Strategy, The First Step

It's perennially underestimated, but in our eyes, Marketing Strategy is by far the most significant participant in our Tournament of 64.

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Three Simple Stories Your Website Design Needs To Tell In 10 Seconds

Your website has 10 seconds to get my attention, make me feel comfortable and purposefully move me through your site, guiding me and educating me, so that before I leave I feel comfortable and safe working with your company. I have to feel so comfortable that I happily share my contact information with you before I leave.

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How To Translate Inbound Marketing Prospects LOVE Into Leads You LOVE!

Since it's Valentine’s Day, let’s take the opportunity to move your marketing from boring, stoic and flat to marketing that people actually love.

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Why Inbound Marketing Demands Your Business Be Remarkable

You know that marketing tactics without sound marketing strategy is a recipe for disaster. All of our clients start with a strategy session. During that session, we ask our clients, “What makes your business remarkable?” It’s a simple question and it often triggers a variety of answers.

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