Inbound - The Blog: The Secrets Behind Click To Close

 

Customer Advocacy Is Definitely Part Of Inbound Marketing

Click-To-Close Sales And Marketing Requires Customer Advocacy To Drive Revenue

When you look at marketing, you can’t skip your customers' role in driving more business for your company. Especially today, when all of our businesses are much more transparent than ever before. If you want to get information on any company, a quick Google search produces reviews, ratings and other experiential information from real clients. Our businesses are 100% transparent.

This means you should embrace the concept of flawless delivery and start including your clients and customers in the marketing process or run the risk of having them torpedo your efforts with weak reviews or lower-than-expected ratings.

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Is Your Referral Marketing Strategy Using The Power Of The 80/20 Rule?

Square 2 Marketing – Leading The Reality Marketing And Inbound Marketing Revolution! - See more at: http://www.square2marketing.com/blog#sthash.tjtCwb1k.dpuf
Square 2 Marketing – Leading The Reality Marketing And Inbound Marketing Revolution! - See more at: http://www.square2marketing.com/blog#sthash.tjtCwb1k.dpuf

Which would you rather have?

A) A lead you secured from a cold call who may or may not want to hire you (and which you spent far too much time just trying to secure an appointment)

or

B) A highly qualified lead referred by a colleague who had previous success with your firm

Everyone wants more of the second kind of warm leads, right? The trick is in getting those business referrals and getting them regularly in order to grow your firm. Fortunately, inbound marketing helps you grow those referrals over time.

Here’s how to get more referrals for your business:

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