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Inbound Marketing: How Google Is Training You To Do It

Did you know that Google loves inbound marketing as much as we do? Did you know that it wants you to be practicing inbound and be good at it, too?

That’s right. Everything we do for our inbound marketing engagements aligns perfectly with how Google wants marketers to behave.

Not sure you believe it? That’s OK. Here’s how we know.

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Outbound Or Inbound Marketing Won’t Matter If Your Company Looks Like Everyone Else

All week, we’ve been talking about the various elements of a solid inbound marketing strategy. Today, we end the week with the most important aspect of your marketing strategy: differentiation. That which makes you different when compared to all of your competitors, real and substitute.

The way we present this to our clients is with one simple question: What makes you remarkable? We use that term because it sets the bar higher – for us and for you.

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Inbound Marketing Has Only One Purpose— To Generate Leads!

If anyone tries to tell you that marketing is about getting your name out there, building market share or creating a brand—kick them out of your office.

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Marketing Strategy Has To Drive Innovation To Deliver Remarkable Results

 Every now and then, I see Reality Marketing in action beyond the walls of Square 2 Marketing. In case you forgot, Reality Marketing is the platform on which we create remarkable marketing strategies for our clients. These marketing strategies are always based on the “pains” of our clients’ prospects.

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LIVE WEBINAR - The Secrets Of An Inbound Marketing Strategy Revealed

 When it comes to marketing, most businesses look to their industry’s heavyweights for strategy and marketing inspiration. However, those tactics and messages might not be right for your business, even if you are in the same industry.

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When It Comes To Content Marketing Strategy – Words Matter

 Take a look at this video. Click the image to your right or click here. We love it because it tells such an emotional, compelling and engaging story in just 90 seconds. This is the power of content marketing, story-telling and video all working together. This is the power that a well thought-out, refined, strategic marketing plan delivers for your business.

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Make Your Marketing Strategy A Fourth Of July Fireworks Extravaganza!

Happy Fourth of July from Square 2 Marketing! We get it: you’re probably off from work today. It’s likely that you’ve got fireworks, parades, barbeques and baseball on your mind…and that your company’s marketing strategy isn’t exactly front and center.   

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Everything You Learned About Marketing Strategy in College is Wrong

In college marketing courses, they still teach the 4 P’s (Product, Place, Price, Promotion) of a “strong” marketing foundation. They also teach the doctrine of reach and frequency which says,  “Tell as many people as possible, as many times as possible and, eventually, some of them will want to buy your products or services.” That’s usually what passes for marketing strategy in classrooms everywhere. 

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