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What Every CPA Firm and Law Firm Needs To Know About Social Media

First, let’s forget the notion that you don’t need social media to be a successful CPA firm, law firm or professional services firm. You do. You need it because the people who are hiring you are using it.

Since people who run marketing for professional services firms love numbers, here are a few for you:

  • If you are planning on working with business owners in your practice, LinkedIn has almost 300,000 people on their social media sites that have identified themselves as owners of a business.
  • If you are looking for individuals, Facebook’s 1 billion users can't be overlooked. Plus micro-segmentation on Facebook allows you to create lists for extreme targeting that makes inbound marketing with content to Facebook subscribers highly efficient.
  • Twitter is definitely a social media site that leans toward a younger demographic, but the ability to monitor conversations on Twitter means firms with an active social media monitoring program are able to engage potential clients at the point of pain, increasing the likelihood that they will select your firm over other less progressive firms.
  • YouTube is an often overlooked social media site, yet it is one of the most popular. More than 1 billion users visit YouTube each month and it’s not just to watch cat videos. Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.



Professional Services Marketing Needs A Scientific Approach

If you’re running a professional services firm, you’re probably a fairly analytical person. Just look at the types of firms that fit the profile...



3 Ways Successful Professional Services Firms Use Inbound Marketing

What’s the secret that elevates your professional services marketing from average to exceptional? How do you ensure your firm’s voice is heard above the deafening roar of your competitors’ messages?



5 Professional Services Marketing Secrets Revealed

If your company provides professional services, then you know that marketing them properly is the key to getting new clients. But if your marketing architects or you are involved in law firm marketing or CPA marketing, you might see a digital world  bursting with websites and social media. It can be difficult to imagine your message ever reaching your target audience.

Relax. Here’s some good news: Your professional services marketing CAN have the impact you want.