Inbound - The Blog: The Secrets Behind Click To Close

 

An Early Holiday Gift Filled With 2017 Inbound Marketing Predictions

Inbound Marketing And Inbound Sales Accelerate The Pace Of Change Next Year

While I’m not going to tell you I know exactly what’s going to happen next year, I do have enough experience to give you some insight into the trends and challenges we’ve seen this year that are setting up to have major impacts on what might transpire in 2017.

They key for you is to be aware of what’s going on, understand the speed at which the transitions and evolutions are progressing, and then make decisions based on these changes. I’m a big believer in having a plan A, plan B and, in some cases, a plan C.

If for some reason cold-calling became hyper effective (don’t worry), at least we would be prepared to start moving some effort into this suddenly highly effective tactic. But if I have no idea it's coming, I would be ill-equipped to make that move. Consider the next 12 predictions as a “heads up” as to what might be coming in the foreseeable future. Enjoy!

VIEW THE FULL POST


 

A Look Back At 2016 Predictions Around Inbound Marketing — Part Two

We had so many predictions about 2016 that it's taking me two articles to cover them all. If you missed yesterday’s article, check it out. It covers half of the 14 predictions we made at the end of last year about 2016 and, honestly, I’m batting about .300. I guess that’s not too bad considering I did attempt to go all-out with some fairly aggressive predictions.

In this article, we’ll cover the remaining seven predictions from last year and evaluate my performance again. As you start to think about your plans for 2017, try to keep these trends and predictions in mind. You want to take advantage of these trends and be prepared for them. You don’t want them happening to you; you want to have them happen for you.

VIEW THE FULL POST


 

A Look Back At 2016 Predictions For Inbound Marketing

It’s the first day of December and this month is filled with tons of predictions, forward-looking thoughts and prognostications. I certainly have plans to share my own thoughts on what to expect in 2017, but before I do that I thought it would only be right to look back at the predictions I made a year ago for 2016 and see how I did.

I like to hold my team accountable for results and I expect our clients to hold us accountable for results. The least I can do is be accountable for those ideas I had last year. Did they come true? How accurate was I? Did I miss the side of the barn entirely? By the way, I was very aggressive last year, making 14 bold predictions. It will take me a couple of articles to get through all of them before I move on to what to look for in 2017.

VIEW THE FULL POST