Inbound - The Blog: The Secrets Behind Click To Close

 

Straddling Multiple Buyer Personas In One Marketing Strategy

Successful inbound marketing strategy requires a laser-like focus on the customer. You must fully understand your customers’ pains and needs in order to know how to provide solutions for them.

At Square 2 Marketing, we encourage our clients to think about what traditional marketers would have called their “target demos” as real, live, flesh-and-blood people. We call them “buyer personas.” By turning something abstract like a target market into something tangible like a real person, we have found that it’s much easier to create content that appeals to these targets.

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Find Out What Your 2014 Marketing Strategy Is Missing

 It’s that time of year again, the time of year when business owners, entrepreneurs, CEOs and marketing executives start thinking about next year. What are we going to do differently in 2014 to ensure we hit our revenue goals?

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Cracking The Code To Inbound Marketing Demands Marketing Strategy

 Yesterday we shared the 10 secrets behind how we cracked the code on inbound marketing. For the next 10 days we dive deeper into each of the 10 secrets so you know exactly what you need to do to crack the code for your company.

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