Or Is Google Making It More Difficult To Tell The Difference?
In the world of marketing, the only constant is change. For years, we told clients that most searchers trusted organic search listings more, and the data supported that. Historically, about 70% of searchers preferred the organic listings, and they voted by clicking more on those organic listings.
But now, in an insightful article from Moz.com, we find out that Google has been doing such a good job of camouflaging those paid ads and making them look more like the general organic listings that it’s more like 50/50.
We all know what’s in it for Google. The more people click on ads, the more money Google makes. The more those ads look like regular listings, the more people click on them thinking they’re regular listings.