And Why We, As Advisors And Consultants, Might Have Failed Our Clients
WARNING: There’s a rant coming in this blog article.
I really like it when readers email me with commentary that gets me thinking.
That happened yesterday, when I received an email letting me know that there are, in fact, trade shows with growing attendance, that it's important to plan for trade shows and that there are still a lot of people wasting money at trade shows.
So, it seems like a good idea to talk about how inbound marketing actually changes the way you think about your participation in an outbound marketing tactic like the trade show.
Instead of showing up and throwing up, what if you could make your investment in the show produce a super-high return, driving sales for three or four months after the show is over?
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