Inbound - The Blog: The Secrets Behind Click To Close


Build A Stronger Local SEO Foundation Using Our Checklists

Whether you’re a local business with a single location or a national entity with multiple locations, you need an SEO strategy that encompasses on-site and off-site tacticson-site and off-site tactics to increase your visibility in local search results.

The guiding principle behind any local SEO strategy is establishing consistent NAP (name, address and phone number) information and business focus (industry categories and keywords) across the online landscape, beginning with your website and extending through the local search ecosystem.



On-Site Vs. Off-Site SEO: How To Cover Both With Inbound Marketing

We get requests from authors to post their guest blog articles here almost every week. We evaluate those articles and, as you know, rarely accept them, but this one was especially strong. So, here is a guest blog article from George Zlatin, President and Director of Operations at Digital Third Coast.

Here’s the dilemma: You’ve been pumping out post after post on your company’s blog, but it feels like no one’s listening. You’ve got great content on your site, but the site doesn’t rank well in search engines. You’re making the fundamental effort upfront, but it’s not translating to results for your business. Now what? 

I’ve been running an SEO agency in Chicago for close to 10 years. In recent years, we’ve used HubSpot to manage our inbound marketing, and the results have been great. I’ve seen firsthand the power of good, comprehensive SEO practices and how they’re essential for setting up inbound marketing success. I promise, if you can figure out the search engine optimization strategy upfront, your inbound efforts will be much more effective at driving quality traffic and increasing sales. 



Why Content Marketing And Inbound Marketing Drive Organic Search Results

Content Is At The Core Of How You Get People To Your Website

There are many different inbound marketing agencies out there. Some of them have legacy search engine optimization experience, meaning that’s what they did before they were an inbound agency. They helped companies get found on Google, Yahoo and Bing.

They used tactics like backlinks, directories, website copy, page architecture and other black-box techniques to increase your rankings. Most of the time, these tactics worked pretty well. But, the end game is not just to be on the first page of the search rankings. The end game for marketing is to drive leads for your business.

When you adopt an inbound approach to getting found, the end game is much more central to the overall strategy. An agency like Square 2 Marketing, with no legacy search engine optimization experience, has had to rely 100% on content marketing techniques to drive our client search engine optimization strategy and high-quality rankings for clients. The results have been pretty amazing.



What's Changed About Inbound Marketing That You Don't Know

Inbound Marketing Changes That Drive Lead Generation 

It took 50 years for marketing to change, but the pace of change over the last 10 years has been lightning fast. That change has accelerated over the past few years, and today a month doesn’t go by at our inbound marketing agency without some changes to the way we deliver services to clients.



When Did Search Engine Optimization Get So Complicated?

Maybe I missed it. Maybe search engine optimization (SEO) has always been complicated. But, it seems like it’s become exponentially more complicated.

I was even reading a recent article that sounded to me like this: "Do this, but don’t do too much of it. Do that, but remember, it might hurt you. Don’t do this, but you have to do some of this if you want to rank."

Marketers just want a road map. We don’t want to work in the gray area. We want to know what we have to do so that we can do it. Unfortunately, this part of marketing – this very important part of marketing  isn’t going to change any time soon.

Each month, we’re dedicating our content, our advice, our guidance and our thought leadership to a different practice within the inbound marketing realm. This month, it’s search engine optimization.



Search Engine Optimization: Increase Page-One Rankings In Three Days

Who doesn’t want to be on the first page of Google, Yahoo or Bing? Everyone does, right?

But, it’s not so easy. With changing search rules, highly competitive search terms, onsite SEO, offsite SEO and content all driving search today, the world of search engine optimization is dramatically different than it was even 12 months ago.

If you want to be on the first page of Google, you need to keep the following aspects in mind when creating content for your company.



Onsite vs. Offsite Search Engine Optimization - What’s The Right Mix?

Today, search engine optimization comes in two flavors: onsite and offsite.
Onsite SEO involves making sure your website pages, titles, tags, content and overall structure are optimized for your target keywords. You also need to make sure that you have a significant of inbound links from highly respected external websites - that's called offsite SEO.
You need to have both to be successful, and finding the right mix has everything to do with analytics and tracking.