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Inbound Marketing Delivers Marketing Tactics For Companies That Attack

I had the pleasure of speaking with HubSpot CEO Brian Halligan last month. During our conversation (which all of you will get to see as part of an innovative content project we’re launching next month), he mentioned that most advertisers are defending their position. He also thinks that inbound marketing is empowering and equipping businesses that want to attack instead of defend.

If you think about the differences between traditional advertising and inbound marketing, the attacker metaphor makes a lot of sense.

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Why I’m Thankful For Inbound Marketing

 This time of year, like many people, I like to pause and think about the things I am thankful for. Beyond my family, health and the general successes we have had over the course of the year, I’m also thankful for inbound marketing.

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