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Why Stories Are The Foundation Of An Inbound Marketing Strategy

Stories Turn Inbound Marketing Content Into Leads

A lot of CEOs and even some VPs of Marketing are quick to blow by the importance of marketing strategy. These misinformed individuals think the tactics are more important than the thinking, the positioning, the differentiation and the stories people tell about your business.

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Why The Human Brain Loves Inbound Marketing And Inbound Sales

Inbound Marketing Matches Today’s Buyer Behavior

There have been a number of studies that show how people make purchase decisions, and most of those studies point to the lizard brain, the oldest, most primitive part of our brain and the place where the “buy button” resides.

It is also the same part of the brain that controls our flight or fight reflex. This is bad news for anyone in the sales and marketing area because this reflex often puts up defenses to keep marketers and salespeople from influencing what we do and how we behave.

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The Smelly Side Of Neuromarketing: Enticing Your Prospects’ Noses

 It’s not your prospects’ responsibility to know what they want and need. As marketers, CEOs and entrepreneurs, it’s our job to not only know our prospects pains, but also to show the rational and emotional reasons that our products and services solve or ease these pains. Welcome to the third post in our ongoing neuromarketing blog discussion.

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Neuromarketing: “Out Of The Box,” But In Line With Inbound

 Yesterday, we introduced you to a recently budding subculture in the marketing arena, neuromarketing: the process of researching brain patterns of consumers to reveal their genuine, immediate responses to particular advertisements and marketing messages.

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