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Storytelling: The Lost Art In The Science Of Inbound Marketing

            Poor Results? It Might Not Be Your Tactics; It Might Be Your Message

Marketing can feel very militaristic with campaigns, targets and email as air cover and sales as the ground attack, but the reality is you’re attempting to talk to people. Thinking about your potential prospects as people and not targets is likely to produce a different result. Once you realize marketing strategies need to be a human-to-human effort, you might rethink what you’re saying to them.

For example, if you’re talking about yourself, people might not care as much. Instead, try to craft a message that’s more about them. If you’re talking about the features and benefits of what you do, it’s likely your prospects won’t remember many of these details. It’s not that those details aren’t wonderful, it’s just that our brains aren’t wired to remember stuff like that.



Content Marketing: 5 Steps To Finding Your Company’s Story

Everyone has a story, and it’s one they want to tell. Your company is no different.

By telling a story, you connect with your clients and your audience in a whole new way. It goes beyond a cohesive website design or vague promises like, “We are dedicated to customer service.” You have to tell the who, what, when, where, why and how of your brand.

Here’s a step-by-step guide to fleshing out this story.



5 Reasons Why Your B2B Marketing Needs To Use SlideShare

Marketing your B2B company has shifted dramatically in the past decade. Not only does B2B marketing require that you create a social media strategy, but it also requires a hefty amount of content marketing.

When it comes to social media, some platforms aren’t as compatible with B2B business models. For example, Pinterest and Instagram usually work better for the B2C market, leaving the typical B2B company with LinkedIn and Twitter as the two main performers – and those platforms are already crowded with competitors in the B2B market.

What about your content marketing strategy? Already, more and more companies are recognizing the power of inbound marketing with content, and the B2B marketing space is growing cluttered with run-of-the-mill, fluff-filled whitepapers, e-books and tip sheets. If the only things you’re publishing are these standard content marketing pieces, your business is invisible.

So, what’s one new tactic you should add to your B2B marketing strategy mix that differentiates you in both social media and content marketing? It’s SlideShare.



4 Pillars Of The Best Website Design For Your Marketing Strategy

Creating the best inbound marketing website design for your business isn’t a simple task. In fact, if you don’t get things right before you begin, it may mean trouble for your traffic, your lead generation and your overall marketing approach.

Remember that a website isn’t just about beauty and aesthetics – it is the keystone of your marketing strategy in generating results for your bottom line. So, you might be asking yourself, what are the most important pillars of the best website designs? Here they are:

Pillar I: You Need A Website Design Strategy

There are plenty of blogs about tactics for your website design – and here are a few of them – but before you start implementing SEO best practices, social media optimization or responsive design, you need a strategy that guides how you unroll each of those tactics.



Forget B2B Or B2C: How Inbound Marketing Is H2H (And Why It Matters)

When is the last time you bought a product or service as a business?



Why Inbound Marketing Requires Multimedia Storytelling

You’ve probably heard it over and over again: The best way to connect with your customers is through storytelling.