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Prediction #6 — Mobile Marketing For Inbound Marketing Goes Mainstream

Use This Wisely And Add Value For Your Prospects Instead Of Bothering Them

Everyone is on their devices and marketers have taken notice, but what does this mean? Yes, websites and emails should look great on devices, but what other opportunities does the flight to mobile present to progressive inbound marketers?

As usual, I did some poking around to see what other people are writing about mobile and inbound marketing. This article is not going to be about the obvious need for mobile website design, for emails to look nice on mobile and for you to use visual content in your content marketing efforts.



Your Jurassic Website Needs A Mobile Search Upgrade

Last weekend, the dinosaurs of Jurassic World overtook movie theaters and set global box office records. Clearly, the general public still has a taste for dinosaurs.

This love of the ancient does not extend to websites, though. When it comes to your business’ site experience, the public wants clean, modern and responsive designs.

Unfortunately, too many business owners continue to resist spending the time and money to upgrade their website to a responsive design that makes them accessible for mobile search.