As Mobile Usage Increases, So Will Inbound Marketing Results From Email
Email marketing has always been the marketing tactic that consistently produces similar results week over week and month over month. Open rates and click-through rates vary, but only modestly.
While we agree that email marketing is critical to any inbound marketing engagement, driving results up dramatically has always been challenging. Yet, the advent of mobile devices and the constant connectivity that these new devices provide has had a dramatic impact on open and click-through rates. This article highlights some of the impact that mobile has had on email marketing and the future of email marketing as an inbound tactic.