Inbound - The Blog: The Secrets Behind Click To Close


Inbound Marketing Prediction #10: Mobile Improves Email Marketing Results

As Mobile Usage Increases, So Will Inbound Marketing Results From Email

Email marketing has always been the marketing tactic that consistently produces similar results week over week and month over month. Open rates and click-through rates vary, but only modestly.

While we agree that email marketing is critical to any inbound marketing engagement, driving results up dramatically has always been challenging. Yet, the advent of mobile devices and the constant connectivity that these new devices provide has had a dramatic impact on open and click-through rates. This article highlights some of the impact that mobile has had on email marketing and the future of email marketing as an inbound tactic.



Your Jurassic Website Needs A Mobile Search Upgrade

Last weekend, the dinosaurs of Jurassic World overtook movie theaters and set global box office records. Clearly, the general public still has a taste for dinosaurs.

This love of the ancient does not extend to websites, though. When it comes to your business’ site experience, the public wants clean, modern and responsive designs.

Unfortunately, too many business owners continue to resist spending the time and money to upgrade their website to a responsive design that makes them accessible for mobile search.