Inbound - The Blog: The Secrets Behind Click To Close

 

Consider A Campaign Approach To Optimize Inbound Marketing

We constantly talk about an integrated approach vs. a single tactic approach to marketing. We always hear from clients who had an email marketing effort but stopped it after a few months or a Pay Per Click program that wasn’t working so they stopped that too.

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Obama vs. Romney—Like Inbound Marketing vs. Outbound Marketing

 This election is shaping up to be one for the ages. Both candidates are coming out swinging and the debates have been closely contested. It reminded us of the outbound vs. inbound marketing debates that are being waged in marketing departments at companies big and small.

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How Lead Nurturing Drives Blog Subscribers Up

 At Square 2 Marketing, we have a defined process for improving the performance of our client programs. In short, we test every new tactic or approach on our own marketing first.

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Marketing Software Demystified in Just Two Minutes

Information about marketing software is all over the place. Hoot Suite, HubSpot, MailChimp, Marketo...there are so many choices and so little time to research them all. Let me try to explain it all in just the time it takes to read this short blog post.

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Social Media Search Practices Displaces Traditional SEO

 A few years ago, getting on the first page of Google was the goal for most marketers. With the torrent of social media sites and the changes in Google’s search strategy, the future of search is now social in nature.    

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Measuring Success Of Your Marketing Strategy

 We have been talking about marketing strategy for the entire month. This was a conscious decision on our part to focus all our content development on a particular theme.  Marketing Strategy. Why? Because that is a specialty of ours, and it is a highly searched term, one we would like to rank on. See the connection?

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The 4 Stages Of Your New Sales And Marketing Funnel

describe the imageWe need some new vocabullary to understand the new sales and marketing funnel.  Marketing has become a science with the tools necessary to impact each part of the funnel.  But before we look at the new funnel math, we need to establish new vocabulary that matches funnel metrics.  Below are the four key terms used to describe people as they flow through and in or out of the sales and marketing funnel.

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The World Series and Marketing

describe the imageThe World Series starts tonight.  I know the Phillies aren’t in it, and I am not saying I will be watching, but I was thinking about what it takes to win the World Series and I couldn’t help but compare it to a well planned out marketing program.

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Does It Feel Like Marketing Armagedon?

describe the imageHas the marketing profession become increasingly complicated or is it just me? SEO, SEM, PPC, CPM, KPI, ACR, CMS, CRM and more.  Websites, mobile devices, video, blogs, Twitter, Facebook, Google, LinkedIn, Digg, ReadIt, are you serious?  Ads don’t work, search doesn’t work, cold calling doesn’t work, direct mail is out…what does work?

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4.5 Ways To Learn From Our Failures

As a Philly sports fans, we have learned to deal with our failures.  Perhaps the Phillies collapse and the Eagles recent troubles are extra painful, but at the end of the day, we all need to learn from our mistakes and work hard to recover.

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