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Why I’m Thankful For Inbound Marketing

 This time of year, like many people, I like to pause and think about the things I am thankful for. Beyond my family, health and the general successes we have had over the course of the year, I’m also thankful for inbound marketing.

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How To Use SlideShare To Get More Leads For Your Business

 Social Media -- It's one of the hottest digital marketing buzz words in the world today.

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What Albert Einstein Knew About Optimizing WWith Marketing Software

 Albert Einstein was one of the smartest people to have ever lived. Today, the practical applications of Einstein's theories include the development of the television, remote control devices, automatic door openers, lasers and DVD-players. However, he is best known for his theory of relativity, e=mc2. What most people don't know is that this groundbreaking theory applies to marketing.

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Marketing Software Demystified in Just Two Minutes

Information about marketing software is all over the place. Hoot Suite, HubSpot, MailChimp, Marketo...there are so many choices and so little time to research them all. Let me try to explain it all in just the time it takes to read this short blog post.

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Give a Hoot: Manage, Monitor & Measure Your Social Marketing

 If you had all the time in the world, I’m sure you would spend it monitoring all your social media accounts -- tweeting, linking, liking, pinning, sharing and posting your life away to maximize your company’s social media presence and relationships with your targets. Am I right? No, of course not.

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