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100 Inbound Marketing Tips To Improve Program Performance

Over the last 100 days, we've been counting down our favorite 100 inbound marketing and inbound sales tips leading up to HubSpot's INBOUND 2016 conference. Whether implemented together or individually, these 100 tips are sure to improve the success of your program.

If you've missed any of the tips over the past few months, check out the complete list below. Also, be sure to follow us @square2 for the latest inbound marketing news and tips.

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The No Fluff Advice You Need To Hear About Your Website Design

 Since we are the “no fluff” marketing and sales firm our clients look to us for straightforward, no bull approaches. With that in mind, we thought it made sense to share some of that same bold and brash commentary here on the blog.

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Why Is Marketing Strategy So Important?

 An entire month dedicated to marketing strategy? Why? That is a great question. Especially given the data which showed that, as an audience, this topic was less interesting to most of you.

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Measuring Success Of Your Marketing Strategy

 We have been talking about marketing strategy for the entire month. This was a conscious decision on our part to focus all our content development on a particular theme.  Marketing Strategy. Why? Because that is a specialty of ours, and it is a highly searched term, one we would like to rank on. See the connection?

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Does Size Matter? How Big Is Your Marketing Machine?

One of our blog subscribers asked us this question in a private email so we thought we would discuss it here.  The size and scope of your Marketing Machine™ is directly related to your business goals and the state of your current marketing. 

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Don’t Short Change Your New Marketing Machine

 We graduated from talking about marketing strategy to marketing tactics.  In today’s blog post we show you exactly what a Marketing Machine™ should look like when its complete.  This is everything you need to create a Reality Marketing Strategy and deliver a Marketing Machine for your business.

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Don't Forget About Competition When Creating Marketing Strategy

 Over the weekend you worked hard to make sure your business ISN’T INVISIBLE.  You have been deciding if your business does anything remarkable and hopefully, you have been thinking about how to make your business even more remarkable. 

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Your Business Might Be Invisible - Marketing Strategy Is The Answer

Why is being remarkable SO important? Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. Boring stuff is invisible. Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last minute add-on, but understanding that if your offering isn’t remarkable, it’s invisible.

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Marketing Strategy Must Deliver Messages That Offer Solutions

 So you created your list of prospect pains.  Hopefully you have six or seven strong pains.  While these pains are going to help your prospects connect with your company and feel emotionally interested in knowing more, if you can’t solve these pains…they aren’t interested. 

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Your Marketing Strategy Needs To Focus On Pains

 Now that you are intimate with the people in your target market, the next step is to create compelling messaging that moves them to action.  The most effective way to do that is to identify the problems, challenges or “pains” they deal with day in and day out in their jobs. 

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