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How Inbound Marketing Drives Results With Ingenious List Segmentation

The More Personal Your Marketing, The Better Your Response; Inbound Marketing Gives You New Tools study conducted last year shows that "personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them." The study also shows that "60% of marketers struggle to personalize content in real time, yet 77% believe real-time personalization is crucial."

Here are some more findings from the study. "Nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests." Also, "in-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales."

Now that we all agree personalization works, let’s talk about how inbound marketing and thoughtful marketing strategy enable us to look at our lists and segment our contact databases in a proactive way to deliver the personalized messages our prospects are looking for.



How Pokemon Go Might Change Marketing As We Know It

Is It Inbound Marketing? Yes, I Think It Is Inbound

In case you’ve been in a cave or on a deserted island over the past few days, you might not know what Pokémon Go is, but if you’ve been watching the news at all you've heard this new game. People are following their phones, using them as windows into a virtual world where they can pick up Pokémon and collect coins.

What sounds like a silly kid’s game has already impacted small business marketing in a very dramatic way. In this article, the writer does a wonderful job talking about how easy and affordable ($1.19/hour) it is to attract people into your retail store with only one or two of this game’s features.

But the impact this game could have on the future of marketing is dramatic. Today I’ll share a few more big brand applications that are probably already in the works.