The title to today’s blog post might seem ridiculous. Obviously more marketing gets you more leads, but you'd be surprised how many people don’t really understand what this means.
Inbound - The Blog: The Secrets Behind Click To Close
This is the first post in a two-part series on the secrets of digital marketing.
QR (quick response) codes are the latest rage in marketing right now. If you don’t know what a QR Code is, take a look to your right. Chances are, you've seen pixelated boxes like this one on everything from print ads and posters to boxes and brochures.
To cut to the chase, a QR code is the same as a web address, link, or URL. By scanning the QR code with your smart phone or tablet, you are immediately redirected to a specific website page without having to remember a complicated website address.
But recent experiences got me thinking that QR codes might be more of a nuisance than a viable Reality Marketing method. We recently sponsored a high-end event for entrepreneurs and offered a QR code at our booth. The idea was that you could scan the code in exchange for a free book at our table, register your email address and get access to educational content, free books, videos etc. While everyone wanted the content we were offering, less than 10% of the 250 people we talked to even knew what the QR code was for or how to use it. In fact, NOT ONE person even had the smartphone app required to scan it.
We graduated from talking about marketing strategy to marketing tactics. In today’s blog post we show you exactly what a Marketing Machine™ should look like when its complete. This is everything you need to create a Reality Marketing Strategy and deliver a Marketing Machine for your business.
Buyer behavior has changed. No longer are we (as consumers) waiting for a sales person to call on us, we aren’t driving from store to store looking at competitive products. Now we are starting our pre-purchase research on the internet, asking for a referral or posting a request for referral on social media sites. Click here to learn more about the changes in buyer behavior.
If we all agree that people need to be safe before they make a purchase decision and we agree that most purchase decisions are made emotionally, then it is safe to say compelling stories go a long way in accelerating the sale.
Why is being remarkable SO important? Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. Boring stuff is invisible. Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last minute add-on, but understanding that if your offering isn’t remarkable, it’s invisible.
Now that you are intimate with the people in your target market, the next step is to create compelling messaging that moves them to action. The most effective way to do that is to identify the problems, challenges or “pains” they deal with day in and day out in their jobs.