The books are in! Today we took delivery of our new book Fire Your Sales Team Today! This inflammatory title has already been making the rounds in the press and generating interest from a number of high profile magazines, radio shows and TV outlets.
Inbound - The Blog: The Secrets Behind Click To Close
We graduated from talking about marketing strategy to marketing tactics. In today’s blog post we show you exactly what a Marketing Machine™ should look like when its complete. This is everything you need to create a Reality Marketing Strategy and deliver a Marketing Machine for your business.
Last week we talked about building a profile for each of your target markets. Today we are going to take it even farther. Not only do you need to understand all the demographic characteristics of your target prospects, but you need to have a personal relationship with them. That means creating “personas.”
Over the weekend I was cleaning out a stack of magazines. While I was doing it, I paused to look at a few of the articles in my favorite business magazines. However, I was relatively disappointed in the impractical nature many of the articles offered their readers.
Here are some ways to leverage your community service activities into marketing gold that DOESNT NEED TV coverage to help you grow your companies.
You would be shocked at how many business leaders don't have a clearly defined over arching business strategy driving their day to day marketing decisions. This becomes challenging when trying to create the marketing strategy, but not to worry. We have a great solution that will help your team interactively create the business strategy in one 90 minute meeting.
We call it the Stairway 2 Heaven exercise. All you need is a large wall in your conference room, a set of colored sticky notes and some Sharpie pens.