Inbound - The Blog: The Secrets Behind Click To Close

 

Fire Your Sales Team Today! – The Book

 The books are in! Today we took delivery of our new book Fire Your Sales Team Today! This inflammatory title has already been making the rounds in the press and generating interest from a number of high profile magazines, radio shows and TV outlets.

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Does Size Matter? How Big Is Your Marketing Machine?

One of our blog subscribers asked us this question in a private email so we thought we would discuss it here.  The size and scope of your Marketing Machine™ is directly related to your business goals and the state of your current marketing. 

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Don’t Short Change Your New Marketing Machine

 We graduated from talking about marketing strategy to marketing tactics.  In today’s blog post we show you exactly what a Marketing Machine™ should look like when its complete.  This is everything you need to create a Reality Marketing Strategy and deliver a Marketing Machine for your business.

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Marketing Strategy For Two Or More Target Markets

 While we were creating our personas, a few followers mentioned that they have multiple target markets and requested we chat briefly about how to handle that. It is a very good question. 

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Your Marketing Strategy Needs To Be Personal

 Last week we talked about building a profile for each of your target markets.  Today we are going to take it even farther.  Not only do you need to understand all the demographic characteristics of your target prospects, but you need to have a personal relationship with them. That means creating “personas.” 

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Real Marketing Strategy Improvements You Can Make Today

 Over the weekend I was cleaning out a stack of magazines. While I was doing it, I paused to look at a few of the articles in my favorite business magazines. However, I was relatively disappointed in the impractical nature many of the articles offered their readers. 

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7 Ways Community Service Can Impact Your Marketing Strategy

 It's that time of year.  Every news story on the TV is about companies donating their time or  money to help people. If you are like most, I am sure you see these stories and think, "my company is never on TV even though we give back."

Here are some ways to leverage your community service activities into marketing gold that DOESNT NEED TV coverage to help you grow your companies.

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Don't Create A Faceless Marketing Strategy

 Marketers love to talk about the target market. Typically a set of cold hard facts associated with a group of people. Here are a couple of examples.

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5 Ways To Match Your Business Strategy With A Marketing Strategy

 
You would be shocked at how many business leaders don't have a clearly defined over arching  business strategy driving their day to day marketing decisions. This becomes challenging when trying to create the marketing strategy, but not to worry.  We have a great solution that will help your team interactively create the business strategy in one 90 minute meeting.

We call it the Stairway 2 Heaven exercise.  All you need is a large wall in your conference room, a set of colored sticky notes and some Sharpie pens.  

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