To Have A Great Inbound Marketing Season, You Need To Hit Singles, Doubles, Triples And Home Runs
The weather’s starting to warm up. Pitchers and catchers have reported to Spring Training, and soon it will be baseball season. That got me thinking. Do you remember the movie Money Ball? The premise was that you don’t need superstars if your team can get on base. If they get on base enough times over the course of the year, you’ll win enough games to make the playoffs.
There are a lot of similarities between that thinking and the thinking behind inbound marketing. Inbound is a lot about putting together a string of singles. It’s consistently hitting singles, walking and getting on base. If you don’t get on base, you can’t score. Get on base enough times, and you move your team around the bases to score runs.